What is the culture behind your brand?

All businesses have a culture, it comes from the personalities involved at all levels, it is the way things are done.

Westaway Sausages – Brand credentials

Over the last 25 years, Westaway Sausages has grown from a start-up company to one that leads its sector in innovation and in performance.

Westaways has consistently spotted emerging trends and challenges and then developed solutions to gain competitive advantage.

All businesses have a culture, it comes from the personalities involved at all levels; it is the way that things are done.
Westaway’s values are

1. Expertise and knowledge on sausages.
2. Good value, tasty and succulent products.
3. A passion for service and continuous improvement.
4. To be recognised as leaders in what we do.
5. To challenge convention.

Westaway’s code is

1. Quality in every detail.
2. Timely and personal response to queries and problems.
3. Exceed people’s expectations
4. Be proven and confident innovators.

Westaway’s commitments are to

1. Produce nutritious sausages with simple natural ingredients
2. Develop simple nature-based solutions to reduce their environmental impact.
3. Continue scalable food safe innovation on sustainable alternatives to plastic packaging.
4. Research globally for opportunities to innovate and evolve.
5. Work in partnership with British famers and use local supply chains wherever possible.