This spring marks a new chapter for Westaway Sausages — one shaped by the people who buy our products. Shoppers today want food that reflects their values: sustainability they can trust, provenance they can trace, and real value that supports everyday life. We’ve listened, and we’re acting.
It starts with our packaging. After years of development, our new compostable packs are ready — lighter, smarter, and using 25% less space than plastic. They’re designed not just to reduce waste, but to fit the way modern households shop and store food.
In kitchens across the country, cooking habits are changing too. Air fryers have become a staple, so we’ve created a new casing that cooks beautifully in them, giving the same Westaway quality with even more convenience.
Behind every sausage is a farm, and we’re proud to deepen our partnerships with high‑welfare South West producers. Their care for animals and the land is the foundation of the provenance our customers expect.
You’ll also see more of us in your local convenience stores, where new listings and award‑winning products are bringing great value to communities that rely on neighbourhood shopping.
For families who love the flexibility of frozen, we’re launching a new range that delivers quality, availability, and price — while helping reduce food waste. And for busy foodservice kitchens, we’ve engineered a dependable British‑pork sausage that cooks straight from frozen in deep fat, saving time without compromising flavour.
Finally, we’re taking West Country provenance into bakeries nationwide with a new range of pork products crafted for the demands of professional baking.
This is a season of progress for us — practical, meaningful changes that reflect what consumers care about most. And it’s only the beginning.